Love Stories

Once upon a time, in an Amsterdam department store, an interior designer wandered the lingerie section. Browsing the isles, she realised her options were either sporty spice or tutu-romance.

This sparked Marloes Hoedeman to take an intuitive leap and start a lingerie brand that is as versatile as she knew women to be.

Love Stories is a lingerie brand by women, for womenUnrestricted by rules and expectations (nor underwires, while we’re at it), we freely combine untraditional materials into a perfect mismatch extravaganza of colours, patterns and prints. Always putting comfort first, Love Stories is much-loved for its iconic bralettes — a holiday for your boobs. Rooted in lingerie, the collection has now expanded into swimwear, PJ’s and cover-ups.