Studio Amelia

Realised between London and Sydney, Studio Amelia launched in May 2019. From the start, the brand refused to adhere to the mass collection approach that the industry has come to live by and instead vowed to focus on two core releases a year.

Furthermore, from the very beginning, Studio Amelia’s founder directly engaged with her customer to gather direct feedback on the design and development process with the overall aim of better understanding what her customer really needed from her product to ensure optimised sales and reduced waste.